Do you believe that we can improve the human condition by creating better experiences? Are you a designer, developer, writer, manager or entrepreneur who’s passionate about delivering the best possible experience for your products or services? If this sounds like you, then please join us for the IxDA Lansing kick-off event!

What: IxDA Lansing Kick-Off Event, Admission is Free

When: Thursday, September 16, 2010, Doors Open at 6:00pm

Where: TechSmith Corporation (2405 Woodlake Drive, Okemos, MI 48864)

Why: IxDA Lansing is your local chapter of the Interaction Design Association, and we’re forming to build a community of creative thinkers and problem solvers from across Michigan to share ideas, education and inspiration around creating better experiences. Learn more about IxDA Lansing.

How: Yes, I’m planning on attending!

Dan Klyn is an information architect and e-commerce consultant

Special Guest: Dan Klyn
We’re very excited to announce that Michigan’s own Dan Klyn will be joining us as our guest speaker for this event! Dan is an information architecture practitioner and e-commerce consultant and teaches the IA course at the University of Michigan School of Information. Dan’s ongoing research focus is to understand the work of IA-pioneer Richard Saul Wurman and his professional practice has spanned the course of twelve years in a variety of agency, “innie” and “outtie” contexts with such clients as AAA, American Girl, The Ark, Brookstone, Costa Del Mar, Hollanders, NOOMA, Rose Brand, Seagate, ShopAtHomeTV, SIGGRAPH, Simply Sausage, Time-Life and TJ Maxx.

Dan’s topic will be “The Nature of Information Architecture.” Most people who’re designing or responsible for the delivery of internet user experience are familiar with “information architecture” as a turn of phrase, or as a job title or project phase. But what is the nature of information architecture? For those who call themselves information architects and perhaps more importantly for those who don’t, what is the essence of IA? How does this essence correspond with and differ from the essences of adjacent acronyms like SEO and UXD and IxD? In this talk, Dan will explain the nature of information architecture as he has come to understand it, informed by many years of teaching IA in the context of graduate school library and information science programs, and by an equal number of years practicing IA in agencies, software shops, nonprofit organizations and for-profit retailers. This talk is not about theory. This talk is about what IA is, what it does (and doesn’t do), and how one can know when it’s good.

Dan has recently been nominated to join the Information Architecture Institute Board of Directors and will be presenting at the IDEA Conference 2010 in Philadelphia on Oct 1.

Learn more about Dan at his blog:


6:00pm – 6:30pm Meet & Mingle, Welcome to IxDA Lansing

6:30pm – 7:30pm Dan Klyn Presentation

7:30pm – 8:00pm Q&A and Wrap-Up

We would like to give special thanks to our sponsors for helping us with this event:

TechSmith Corporation
Michigan Usability Professionals Association

Admission to this kick-off event is free and you don’t need to be an IxDA member to attend. Just come out, have fun and get involved. If you are planning to attend, please help us know how many to expect by taking a moment to fill out our event sign-up sheet. Thank you, and we’ll see you on September 16!

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