Author Archive
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May 31, 2011
1 CommentJoin us on Dublin Square’s patio for a discussion of ‘The Design of Everyday Things’
By Jesse Woodruff
Come pontificate the finer points of Don Norman’s seminal book, The Design of Everyday Things on the patio at Dublin Square. Norman’s book, previously titled The Psychology of Everyday Things, has helped bring user centered design to the forefront of everything from website design to product design. His tacit acknowledgement that ‘user error’ is often...
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May 25, 2011
No CommentsCustomer-focused packaging being driven by market demand
By Jesse Woodruff
An aging population, increased competition in the marketplace, and the grassroots sustainability movement are all factors causing companies to rethink their product packaging with a user-centered focus, said Dr. Laura Bix of Michigan State University’s School of Packaging in her presentation at IxDA Lansing. Several brands, including Domino Sugar, Dutch Boy paint and others have...
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May 10, 2011
2 CommentsDr. Laura Bix of MSU’s School of Packaging is our monthly speaker
By Jesse Woodruff
Have you ever considered the usability of packaging? Whether it’s admiring the sleek packaging of your new iPod or struggling to open that stubborn bottle of aspirin, packaging can be a joy or a pain and is often our first impression of a product. Dr. Laura Bix, Ph.D. specializes in healthcare packaging and leads a team...
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Apr 11, 2011
No CommentsUX Book Club Selection: The Design of Everyday Things
By Jesse Woodruff
Don Norman’s The Design of Everyday Things is the next selection for the almost-quarterly IxDA Lansing Book Club. Anyone who designs anything to be used by humans–from physical objects to computer programs to conceptual tools–must read this book, and it is an equally tremendous read for anyone who has to use anything created by another...
